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warshawlawit is called a "reserve". They can also elect not to start $10,000 cards at $9.99. When I list cards on ebay I list them at a level that will protect me if they sell. I know people have different philosophies on that; some believe that "action" on an underpriced card will inspire bidders into an auction fever that will drive up the card. That may be a realistic phenomenon in live auctions but I don't believe it for ebay.