Posted By:
Ted ZanidakisAdam W
I forgot to respond to your 3rd comment (post 7/6 2:20 PM).....without card #s
there is no way that the kids back then were tricked into buying more cards.
First, and foremost of all, I am sure they were more interested in the Caramel
candy; and 2nd, the backs of the cards told them they initially needed to collect
100 different cards for a complete set.
However, your premise was certainly true when Gum cards came along. Goudey
was one of the 1st to play "marketing tricks" on kids by omitting 22 Low # cards
in their early Series of their 1933 BB issue. And, I know you are very familiar with
the 1948 Leaf Boxing set where they skip-numbered the 50 cards in that set.
Leaf again skip-numbered their 1949 BB set, advertising a 168 card set, that
actually had only 98 cards.