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ramramramram - Well, considering my ebay id had to be at least six characters and my initials are ram...quite unique, eh?
Kind of like when I started my own business, I thought about a lot of unique names but came up with "Morgan Engineering". I've always figured there's alot to be said for name recognition. If your name matches up with your company name (or ID) people aren't left scratching their head quite as much.
Rob M.