Posted By:
Judge Dred (Fred)What I would like to know.....
How much does MastroNet, REA (the Walmarts of auction houses) and other companies spend on their large catalogs. Total cost would include all aspects of prepping (graphics, commentary, binding, etc) and delivering (packaging, S/H) the catalogs. This would obviously depend upon circulation and other numbers.
How much is spent by the smaller reputable (mom and pop outfits) auction houses in creating their catalogs? The little guys have less resources to dedicate to the auctions but it is probably a necessity to enhance the success of the auction. My guess is that a tough part in being a smaller auction house is that "mom and pop" have to wear many different hats (editor, distribution, etc).