Posted By:
Ted ZanidakisJOE
1st thought was you; but I wasn't sure, I know too many "Joes".
Yes, I will be at Fort Washington (9/23-25) at my usual spot.
HAL
From your list I would choose ICE CREAM as the product to insert
BaseBall cards. It is certainly the most popular of the ones on
your list. To succeed, we need a proven nationwide brand.
In 1928 the Yuenglings Beer Co. switched to producing Ice Cream
(during Prohibition) and included BB cards as a premium. So,it
has been done before; and, my limited research indicates it was
quite successful here in Pennsylvania (Yuenglings' base); and,
throughout the Northeast.
And, as you probably know their Babe Ruth card was the key to
getting free ice cream. This added incentive is certainly more
powerful than "chase cards", "autographed" inserts, etc., etc.;
that have proven not too successful in the long run.
As a kid, I remember the Dixie Lid premiums featured by several
different local ice cream brands; but, I don't know how well
they succeeded.
Hal, I think you and I (and anyone else) are presented with
a great opportunity here. And, to quote the famous last line
from "Casablanca" (Bogart to Claude Rains)...."this could be
the start of a beautiful frienship"....Choose your favorite Ice
Cream brand.