[Archive]

Posted By: Hal Lewis

Why did Cracker Jack start printing the backs of their cards UPSIDE DOWN in 1915... after printing them right-side-up in 1914??

I believe that this HAD to have been a mistake on the printer's part that was too expensive to remedy after it was eventually discovered.

No other explanation makes sense, because the WORDS on the backs of the cards was DIFFERENT in 1915 than it was in 1914... so there was no need to print the back upside-down to differentiate between the two sets.