Posted By:
HankronOne last story.
Now, I'm not a marketing or business model genius (I'm being modest, as I really am), but several years ago, when amazon.com's stock was at whatever hundred and Jeff Bezos was on the cover of every other Time magazine, Sotheby's went into partnership with amazon to run their online auctions through amazon's online auctions. At the time, I thought, "I don't care what is the financial incentive, stock options or how many hundreds amazon.com's stock is it, amazon's auctions suck. Sotheby's should skip amazon.com and get into partnership with eBay."
Suffice to say, that Sotheby's auctions at amazon.com was dud, and a couple of years later they started a partner ship with, guess who, eBay.