This references 1950's cards, but a good example of a player who was once considered very tough - almost Holy Grail tough - and then became common was NY Giants utility infielder Foster Castleman. His signed cards retailed in the hundreds of dollars, and then it was discovered that if you made a modest contribution to his church, he would be happy to sign. He died a few years later, but by then, anyone who wanted Foster Castleman had Foster Castleman.
Okay, I'll admit that I really like saying Foster Castleman...
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