As someone who works in the e-commerce and technology space with a good dose of paid search, Google will show you what is relevant to you within context, but will show the closest results that it's ad engine deems most likely to convert. Google works for the merchants, not the user trying to do basic searchs. Their number one goal is to convert searches to sales for their advertisers. If you search something obscure it will try to find what its AI deems the closest and show those results instead.
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