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Originally Posted by Brian Van Horn
The one other detail left out that I am amused by is that 1 Monroe is left off the back of the card for the address. I know the store was popular in Grand Rapids, Michigan, but.......
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Herpolsheimer did not have its address on the 1916 cards either. Then again, neither did department stores Block & Kuhl, Burgess-Nash, Gimbels and Everybody's. Really irrelevant.
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Todd—Has anyone ever come across a newspaper article advertising these cards? I know articles were found for various M101-4/5 backs and, if found, that would certainly clear things up.
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Jay, I have not seen much of anything for Herpolsheimer's store in 1921, but that isn't surprising. They only had one or two ads that I've seen from 1916. Also, the department store ads from 1916 were all the marketing idea of Felix Mendelsohn, who no doubt created the format. Several of these department stores used virtually identical ads and verbiage. As I mentioned before, it looks like Herpolsheimer's was the lone department store advertising these cards in 1921.
PAT. The articles you posted are of a different Herpolsheimer in Nebraska-- a brother of the patriarch from Grand Rapids.
Here is the ad I found for the 1916 cards, a full page from the Grand Rapids Herald. Note there does not appear to be a store address-- kind of a shame with all those bargain prices that they forgot to tell people how to find the store.
