I like that the 1938 Goudey cards look very distinctive...it is great to have a variety of vintage looks out there. I like both the clean design of the cards without cartoons and the busy ones with cartoons, but the cartoon cards get the slight nod, just because it is fun having the additional info on the player (we probably wouldn't know that Ducky was such a ping pong enthusiast without that cartoon).
I hadn't thought of it before, but it seems 1938 Goudeys quite possibly inspired Topps designers to include the cartoons seen later on in their issues as well.
Brian
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