When it comes to the really old cards -- pre-WWII etc. many collector are history buffs and have created greater demand for the better and more interesting players even if they did not quite make to Cooperstown. Maybe its speculation that they might get it someday (or should get it). Anyway, there's additional demand out there for players like Harry Stovey, Bill Dahlen, and especially Pete Browning (the original "Louisville Slugger")...
Someone mentioned Bo Jackson already -- I would emphasize those two Score Company cards of him with baseball bats and the shoulder pads. People love those cards and Score Company cards are otherwise not in high demand at all.
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