Quote:
Originally Posted by Peter_Spaeth
Give credit where it's due, I say. Read the transcript of the July CU analyst call. It's brilliant.
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I have always given credit to the marketing of PSA. They are second to none, hell they could sell poop sandwiches at Lobster Fest in Maine. Marketing will make you buy the sandwich but it takes all the others to get you to come back for another one.
The difference for me is that marketing can get you started or give you the occasional bump. To make it long term you need the others to keep it going.