I just did a little reading about this on their website. It's a little confusing but it appears the "Purple Label" picks out nicer cards for their grade and has a database so you can verify it to be true. Not to completely compare but doesn't PWCC have something like this and is this something the hobby really needs? I know I'll likely never be a user of this service and will more than likely scrape off the purple label of any card I buy (if there ever is one).
Would be interested in other opinions, though, if I'm missing something here.
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