For me, good or reasonable deals on unique or rare issues of any HOFer for me that I can afford (I want to have one of each eventually, but the 19th century stuff is darn near impossible). That sometimes means less "popular" issues or quality that is a little lower than some of the big boys here, but I am happy w/ it. If I see something that I haven't seen before and it doesn't cost an arm and a leg I try to get it and squirrel it away.
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