Sounds like good marketing to me.
![Smile](forum/images/smilies/smile.gif)
Their HE cards are usually high end . Just as a lot of us buy cards based on their qualities they are marking ones they think are nice. There are better things to gripe about
![Smile](forum/images/smilies/smile.gif)
...
ps...I had a consignment get turned down for the HE designation
![Smile](forum/images/smilies/smile.gif)
.....oh well.