Just one person's opinion, but it seems like the market is saturated with AHs. If the amount of good material to sell stays relatively constant, I don't know if the market can sustain this many AHs. There will likely be some winners and losers, but I just don't see how 10-15 players offering a similar product can sustain success in the long term.
That said, maybe a significantly different approach as you suggest could disrupt things, but you still have to fight to get the material that will pay for your labor, overhead, advertising, etc.
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