For buying baseball cards, I just want good scans, fair shipping prices, and a feedback rating that makes me feel comfortable.
That doesn't mean that the additional layout is bad. It does tell me that this seller has put a lot of time into what they are doing. It just isn't all that important to me.
Many of the dealers I buy from most have really minimalist listings. Just price, scans and a line of text that says you are buying the exact card pictured, or something similar.
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