The bidders will conform to whatever type of ending that is formatted. IF you allow them to continue bidding into eternity they will use and abuse the method. IF you force them to pony up and bid towards a more definitive end(lots ending individually), they will bid accordingly. In B&L and others that end individually you can see the bids come in much earlier and the lots get up to speed much sooner than the auctions that everyone knows will end at 3:00 to 5:00 am in the morning. The bidders know the rules and play the game.
In the end, I believe that the vast majority of the lots will bring the same price in either method, the individual ending is just much more user friendly and allows the action to be compressed into a short period of bidding. We had several lots get many, many bids in heads up competition at the end of the last auction, each bidder knew that there could be no extended waiting it out and dueled it out.
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