[brewing]

SGC,

Some simple business theories you my be interested in.

Test market or test group - before releasing a product, see how the product is received by a small group of consumers. Example: movie studios reshoot endings to movies based on what a test group says.

Market opportunity - when the market leader is generating revenue from a service (PSA Registry) that they do better, copy them with a better product or service. Example: Dodge was the first to produce a mini van.