LOL!! Nice post^^
There is a proper brightness and the Spyder will set that as well. And you are right for most folks it is irrelevant and comes into play when printing and detailed photo editing which I do. It comes down to wanting your white to be white and not blown out and your black to be black but not blocked (by blocked I mean that the dark grays are not showing as black). Now for photo printing (and this is not what Bill was referring to) one thing I do is soft proof the image prior to printing. That means adjusting the image characteristics so that the printed image will match the image seen on the screen. You can do a quick search and find out numerous ways to do soft proofing.
Greg
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