well
retail I'd say 450. - 550. and you take it from there. There are quite a few different ones for the major ATC names relating to brands associated with insert cards - I can think of 6/7 different for the Piedmont brand - in addition to the 2/3 I have. Thematically they appear more "serious" or mature than those of Sweet Caporal - another equally popular brand. As for finding one in the original frame - especially if it has attribution in it - or is particularly ornate - I might pay up to a 25% premium. I have quite a few card related advertising pieces to provide ancillary support for my card collection. The problems begin when one is a completist - these things take up a bit more space than a card :-)
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