It's not for me, but I see the allure. I think it's kind of neat.
People pay for ringtones, why not pay a bit extra for a personalized voice message and wall paper for your computer from your favorite athlete. I can see this being popular as a gift.
Not everybody buys stuff from a collectible or investment standpoint. If they did QVC would have been out of business a long time ago.
It's the novelty and personalization of it that may make it popular.
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