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Heritage Auctions: Ambush Marketing?
Posted By: <b>T206Collector</b><p>Anyone else think this is a bit "bush league"? I'm sure eBay would be thrilled to know its auction site was being used to promote another auction....<br><br><a href="http://cgi.ebay.com/1910-E93-Standard-Caramel-Honus-Wagner-Auction-Catalog_W0QQitemZ270374505060QQcmdZViewItemQQptZLH _DefaultDomain_0?hash=item270374505060&_trksid =p3286.c0.m14&_trkparms=72%3A1205|66%3A2|65%3A 12|39%3A1|240%3A1318|301%3A0|293%3A1|294%3A50" target="_new" rel="nofollow">http://cgi.ebay.com/1910-E93-Standard-Caramel-Honus-Wagner-Auction-Catalog_W0QQitemZ270374505060QQcmdZViewItemQQptZLH _DefaultDomain_0?hash=item270374505060&_trksid =p3286.c0.m14&_trkparms=72%3A1205|66%3A2|65%3A 12|39%3A1|240%3A1318|301%3A0|293%3A1|294%3A50</a><br><br><br><br>_ <u></u> _ <u></u> _ <u></u> _ <u></u> _ <u></u> _ <u></u> _ _ <br><br>Visit<a href="http://www.t206collector.com" target="_new" rel="nofollow">http://www.t206collector.com</a> for Net54 T206 archive, signed deadball card galleries, articles and more!
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Dave F</b><p><br>I saw that...saw the "Just So" card and had to scratch my head. I'll say this...it's not something I think Rob Lifson would resort to.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>peter ullman</b><p>that's pretty lame. i'd understand placing the card on ebay...as a live auction ending when the heritage auction ends...this is routinely done...but selling catalogs on ebay is lame!
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jimmy Leiderman</b><p><a href="http://cgi.ebay.com/1963-Topps-Pete-Rose-537-SGC-96-Mint-9-Auction-Catalog_W0QQitemZ270374505798QQihZ017QQcategoryZ11 8257QQcmdZViewItem" target="_new" rel="nofollow">http://cgi.ebay.com/1963-Topps-Pete-Rose-537-SGC-96-Mint-9-Auction-Catalog_W0QQitemZ270374505798QQihZ017QQcategoryZ11 8257QQcmdZViewItem</a><br><br>$102 for a catalog?<br><br>The buyer is in for a big surprise
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Red</b><p>If I was a consignor I'd be happy to see that the auction was being promoted many different ways. The listings on Ebay will get thousands of hits and could draw in new people who don't know about the upcoming auction.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>They currently have 101 of these auctions up. <br><br>Obviously, some bidders are stupid and will be fooled by this, (witness the 1963 Rose rookie catalog at over $100). I bet they leave these up for a while then cancel all the auctions before completion. <br><br>Seems pretty slimy to me.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>dstudeba</b><p>They are listed in the Auction Catalogs category.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>D. Bergin</b><p>It says "Auction Catalog" right in the title. It's pretty simple marketing. I'm pretty confused about what the issue is here.<br><br>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Steve Murray</b><p>Seems to me that if there is an "Auction Catalog" category that ebay wouldn't have a problem.<br><br>I think they would have been better to list them with BIN's to eliminate the apparent confusion with the Rose listing.<br><br>Other than that I have no problem with it.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Dave F</b><p><br>Dave-<br><br>If you want to sell a catalog fine, although that in itself is a bit strange to me for an auction company to stick their own catalogs on ebay. The bigger issue is using scans from the auction, ie. the "Just So" tobacco card to advertise the card. Why not just put a scan up of the auction catalog cover instead of "card isn't for sale on ebay, but is for sale in this auction" or whatever the wording is? <br><br>I just think it's a little backyard, and not something you'd want a "top tier" auction house doing.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Dave F</b><p><br>Steve-<br><br>You really don't have a problem with this? Even though the entire description is on the card and not the catalog?<br><br><a href="http://cgi.ebay.com/1893-Just-So-Tobacco-Nig-Cuppy-SGC-30-G-Auction-Catalog_W0QQitemZ270374504928" target="_new" rel="nofollow">http://cgi.ebay.com/1893-Just-So-Tobacco-Nig-Cuppy-SGC-30-G-Auction-Catalog_W0QQitemZ270374504928</a>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>Technically, there's nothing wrong with it. But there is the perception that they are attempting to mislead here. If they wanted to sell the catalogs... fine. <br><br>But they have used 101 very different listings to show what is exactly the same catalog. Two of those listings have multiple bids. Why do you think it's OK to take money from bidders who are obviously too stupid to realize what they are bidding on? <br><br>I question the intent and the ethics of this marketing ploy.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Dave F</b><p><br><br>To me Jim seems like more than just a perception to mislead. Then they have starting bids of $24.99 on all of them...besides the fact they aren't even advertising for the actual catalogs, who would pay $24.99 for one to begin with? I wouldn't pay that for my REA catalog....<br><br><br>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>I was trying to be polite. I've purchased from Heritage a number of times and have always liked them, but as I said in my first post, this is slimy. <br><br>I bet these auctions do not run their full course.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Dave F</b><p><br><br>I understand Jim. I've bought from them too. Just not what an upper echelon auction house would do in my opinion.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Bob</b><p>I agree with you, Jim. I have dealt with Heritage several times, all good transactions but this is kind of goofy IMHO. I bet the guy who pays over $100 for the catalogue and expects the 63 Rose rookie is going to be P.O.ed. Yes, I know he should read more carefully, but I imagine that there might be some issues with "buyers" that Heritage wasn't expecting.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>This has all the makings of a campaign started by someone pretty low level in marketing. Honestly, it sounds like something one of my teenagers would think up. (Hey! I know how to get some "almost free" exposure for our auction!)
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Rob D.</b><p>I guess we're done complaining about the new board?
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>We go where we're told to complain.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Dave F</b><p><br>Rob-<br><br>Yes, if you dont mind...please just complain here for now.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>JB</b><p>Yes....... very Bush league! That has got to violate some ebay policy (lord knows they have plenty).
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Peter_Spaeth</b><p>I hope Heritage will not accept the $100 from the bidder.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Alan</b><p>Are their catalogs not free ???
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Heritage Auctions: Ambush Marketing?
Posted By: <b>quan</b><p>heritage will tell the dude not to send payment and send him a free catalog. the only problem is you might get some upset bidders thinking they got a bargain and leave a neg. other than that, if i was a consignor i'd be real happy my lots are getting extra exposure...don't see what the big deal is.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jimmy</b><p>I really try not to push it with my listings, so most of my website info is on the the about me page and a link. I have a few others things that I have tried, but this example seems overboard. I have found ways around the eBay crazy policies, but if eBay is specific on some rules they will delete the listing. The Heritage listing is borderline, I wish I could do more - advertise more of what I have outside of eBay too, but I started this hobby with eBay and respect there wishes.<br><br>Jimmy<br><br>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>packs</b><p>Why do you guys let yourselves get upset about this? Especially with all the eBay complaints.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>I don't think anyone is really "upset." I do think it's surprising when a major auction house is this blatant about a questionable business practice.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Mark</b><p>It doesn't surprise me - it's a somewhat different subject, but see thread from a few days back<br><br><a href="http://tiny.cc/Op9MU" target="_new" rel="nofollow">http://tiny.cc/Op9MU</a><br>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>leon</b><p>I know you have a "thing" about ears.... but in fairness to them the Jackson look alike is not a slam dunk for it NOT being him, in my somewhat novice opinion. When I asked them about the photo they gave some compelling evidence to support their claim. It might not be him but I am not 100% sure....I am not even 70% sure it's not him...And yes, I have heard, and read, all sides of the argument.<br><br> As for this marketing of their auction, if I am not mistaking they have done this ebay listing type advertising many times before. If I were a consignor I would be happy. I also don't think they will take someone's $100 for a catalog, when it's an obvious mistake the bidder is making. Yes, they have a banner on this site but I am being as unbiased as I can in my response here.....best regards
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Rob D.</b><p>Well, I don't know about advertising, but you know those Somali pirates? I heard they fly a Heritage Auctions flag on their boats.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Mark</b><p>They have no truly compelling evidence it's Jackson - if so let them present it. Actually all they need do is find one confirmed photo of Jackson with "small ears" like the guy in the photo they are presenting - from any angle, distance - whatever they want. <br><br>They won't because they can't - non exist.<br><br>As to me having a "thing" about ears - I'm in good company. You can include the CIA, FBI, the Illinois State police...etc. <br><br>A bit of education is a good thing - a good place to start is:<br>"Photo Fakery", by D. A. Brigioni, founder of the CIA's Photo Interpretation Center,Brassey Publications, 1999.<br><br>BTW - I still like you Leon.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Rhys</b><p>I had all my ebay auctions ended last week because I listed my website name www.prewarsports.com within the text of my listing and appearantly that is so bad they will shut you down. How is it that what I did was so far against the rules they resort to that but others can basically use ebay as free advertising for their sites? I love ebay, and I hate ebay both at the same time.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Dave F</b><p>Rhys<br><br>I don't believe these listings will run their full terms.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Peter_Spaeth</b><p>According to this site, he played in Westwood, NJ in 1922.<br><br><a href="http://www.blackbetsy.com/joepics4.htm" target="_new" rel="nofollow">http://www.blackbetsy.com/joepics4.htm</a>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>Mr. Van Brunt,<br><br>Thank you for your email. While I appreciate your opinion, I respectfully disagree. Heritage has become the worlds largest collectibles auctioneer because we actively seek out every available bidder to ensure that our consignors realize the highest possible prices for their lots. We used to list our entire auctions on eBay when they offered a Live bidding format. Unfortunately, eBay Live has closed and this is no longer an option. The increased visibility of these current offerings on eBay will ultimately result in larger settlement checks for our consignors.<br><br> <br><br>Of course, I do want to make it clear that we will not require any eBay bidder that may miss the very prominent text stating that the auction is for an auction catalog only to follow through with payment. I hope this clarifies our position on the matter, and I thank you for your interest.<br><br> <br><br>Regards,<br><br>Chris Ivy<br><br>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>JimB</b><p>Seems reasonable to me. I don't understand what the big deal is. If I was a consignor, I would be very happy about it. No harm, no foul IMHO.<br>JimB
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Heritage Auctions: Ambush Marketing?
Posted By: <b>John H.</b><p>It's a bizarre listing and quite deceptive for anyone who doesn't pay close attention to the item description. I agree that, if anything, it should definitely be a "Buy It Now" rather than an open bid. I hope that, to be ethical, they cancel any listings that go over the minimum bid.<br><br>Edit: I sent them a message. The Pete Rose rookie card catalog is at $107 and rising.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jeff Lichtman</b><p>Heritage wants it both ways: they don't want to make a sale to anyone who misreads the auction description and thinks he's buying a card - yet they want to mislead people in an effort to get them to these listings for the auction catalogs. As stated before, why not just use a BIN price? Perhaps because an open-ended auction would cause certain bidders to believe they are buying the card and not the catalog?
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Chris Bland</b><p>No publicity is bad publicity - Heritage is getting just what they want out of these "auctions" - people looking at them and talking about them...
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Robert Klevens</b><p>They are basically advertising their current auction on Ebay which I can't believe is allowed.<br>I doubt these auctions will continue much longer.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>George HC</b><p>"Heritage has become the worlds largest collectibles auctioneer"<br><br>LMAO<br>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>leon</b><p>What other collectibles auction company has done over $700 million in the last year? They are the #1 coin auction house in the world, I believe....
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Dave F</b><p><br>With all due respect Leon-<br><br>Cant' we leave it at the cards? I personally don't care what auction house has done millions of dollars in coins, barbie dolls, or bottle tops. They are hardly the top "sportscard" auctioneer in the country.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>"No publicity is bad publicity. "<br><br><br>Chris, <br><br>I know this is an old adage, but it is decidely, not true for any business that relies on the public for their survival. It may work fine for a "celebrities" like Paris Hilton and Britney Spears, but it's not for everyone.
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jimmy</b><p>Chris,<br><br>you do make a good point about the eBay live auctions not being available anymore and we our not saying it was wrong what you are doing. maybe just more surprised that you have been able to do this with eBay and all the restrictions. I have tried many types of scenarios and ideas - some have work and others have not. There just needs to be a little bit more level playing field with these kinds of issues on eBay.<br><br>Good Luck<br><br>Jimmy<br>
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Heritage Auctions: Ambush Marketing?
Posted By: <b>leon</b><p>I was only pointing out the statement that Heritage made was in fact true. "LMAO" at a true statement is sort of paradoxical....(is that a word?)....regards<br><br>edited spelling...thanks Barry
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Heritage Auctions: Ambush Marketing?
Posted By: <b>barrysloate</b><p>Edited as my work is done. <img src="/images/happy.gif" height="14" width="14" alt="happy.gif">
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Rob D.</b><p>The new/old board had spell-check ...
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Claude</b><p>(Spell check) back in the time it was called a teacher but they don't do that anymore, do they?
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Heritage Auctions: Ambush Marketing?
Posted By: <b>Jim VB</b><p>Someone forwarded this link to me. <br><br><a href="http://pages.ebay.com/help/policies/listing-catalog.html" target="_new" rel="nofollow">http://pages.ebay.com/help/policies/listing-catalog.html</a><br><br>Seems pretty clear that the Heritage listings are in violation of Ebay policy. <br><br>But my point was more than that. Every auction house should go far out of their way to avoid anything that even comes close to the appearance of impropriety.
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