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trdcrdkid
12-16-2016, 12:21 AM
In 1949, Leaf issued a set of 98 baseball cards, skip-numbered between 1 and 168. (The cards are dated either 1948 or 1949, but they were all issued sometime after June 1949, when Buck Barker wrote an overview of sports gum card issues that did not mention Leaf baseball: http://www.net54baseball.com/showthread.php?t=223647.) The first 49 cards issued were relatively common, but the other 49 are very scarce, apparently because they were pulled from the market when Bowman sued Leaf over the rights to picture major-league players on gum cards. Lionel Carter, 31 years old and a major card collector by that time, collected the first series of 49 when they came out, but didn't even know about the other 49 until years later.

The 49 common cards in the 1949 Leaf baseball set were known to the card collecting hobby early on, but the other 49 were only discovered gradually in the course of the 1950s and 60s, with the last 8 of them only being discovered and checklisted in 1969, twenty years after the set was issued. I've gone through my collection of hobby publications to trace how and when the rare cards were discovered, and have posted the relevant articles below. I've previously posted a few of these, but this brings them all together in one place. To me, this is an interesting example of the type of research that was going on in the hobby in the 1950s and 1960s, when a lot of the information and checklists that we take for granted today were still being worked out.

The first descriptions of the 1949 Leaf baseball set in the hobby literature appeared in the October 1956 Sport Hobbyist, when hobby legends Walter Corson and Buck Barker wrote separate articles about them. Corson's article was about all the Leaf card issues of 1948-49; he gives the numbers of the 49 common baseball cards, then gives the numbers of 8 of the rare cards, saying that he doesn't know whether anybody else has any. (The second page, which I did not scan, is about the rare Pirate set.) Barker's article includes a checklist of the 49 common cards, but he makes no mention of the rare cards, which he apparently did not know about, though he does discuss the rare premiums for this set.

In the May 1957 Sport Fan, Lionel Carter wrote a column about postwar baseball gum cards that included a paragraph about 1949 Leaf baseball. He also lists the numbers of the 49 common cards, but like Barker, he apparently did not know about the existence of the rare cards. I've posted this article previously (in this post: http://net54baseball.com/showthread.php?t=227125), but I'm including it below the Corson and Barker articles.

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In the January-February 1960 issue of Sport Fan, Carter wrote a front-page article announcing that Lloyd Hendrick of Oklahoma "reports knowing a young collector who has 33 unlisted cards of this set!!!" That article (which I previously posted in this thread: http://net54baseball.com/showthread.php?t=227454) is below. He mentions the 8 rare cards owned by Corson, so he must have read Corson's 1956 article by now. The 33 new cards include Corson's 8, plus 25 others. Carter further reports that the "young collector" had five misprint cards, including three with previously unknown players on the front (Harry Brecheen, Henry Majeski, Danny Murtaugh) but different backs. So the checklist provided by Carter lists 80 cards (49 + 33 + 3 with unknown numbers).

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A few months later, in the September 1960 issue of Card Comments, Thomas Harden wrote an article about the 1949 Leaf baseball set that was obviously based on Carter's article, or on a second-hand account of it. He says that only 80 cards in the set have been found, and that there are five error cards, just as reported by Carter. However, he didn't appear to have Carter's checklist, since he only listed the 28 cards that his boss (card dealer Gordon Taylor) had in stock, and asked readers to send in others. The following month in the October 1960 issue he listed 13 "Additions to Leaf Gum List", and in the January 1961 issue came "Rest of Leaf Gum Baseball Checklist", with 28 cards, 20 of which had already appeared on the two previous lists. The resulting checklist included just the 49 common cards. But the March 1961 issue included a list of 25 additional 1949 Leaf baseball cards, sent in by Larry Frisch of Stevens Point, Wisconsin (see the last scan below). These were all rare numbers, the same 25 "new" rare numbers reported by Carter in his Sport Fan article. This shows that Frisch was the "young collector" who had reported the new rare numbers to Lloyd Hendrick, and through him to Carter.

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A few years later, collector Rich Egan was doing a lot of important research on many different card sets. In 1965 he began writing a column called "Egan's Alley", originally in The Sports Trader and subsequently appearing in various other hobby publications, in which he presented the results of his research and solicited feedback from readers. His very first column, in the July 1965 Sports Trader, included a checklist of 1949 Leaf baseball. He gives credit to Buck Barker for providing the checklist, but Barker got it from Carter's 1960 Sport Fan article, except that this version only includes last names and distinguishes the common cards by marking them with an asterisk.

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Egan's next column, in the August 1965 Sports Trader, has some "Additions and Corrections" surrounding the Leaf checklist. James McLean had told him that Lionel Carter's Sport Fan article was the original source of the checklist, and Egan had also gone through Card Comments and found Harden's original article and the followup article with the 25 additional cards from Larry Fritsch. Egan contacted Fritsch, who provided some corrections and the information that Doby was #138. The Doby number was also reported by Roland Villard and Richard Ockomon, implying that they also had the card.

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Finally, in his column in the September 1965 Sports Trader, Egan reported that Jim Nowell (who four years later would host the first real sports collectors' convention) had mentioned the existence of five additional numbers (33, 142, 143, 149, and 165), though Nowell did not know what players were on those cards. Nowell thought Fritsch might have the cards, though Egan's later columns are silent on this. As it turns out, unbeknownst to Egan, #142 and 149 were the Murtaugh and Majeski cards that had appeared without numbers in Carter's 1960 list (and Egan's 1965 one).

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Three years later later in the June 1968 Ballcard Collector, Egan reported that Jim Elder, a dealer-collector of sports publications as well as cards, had found four new 1949 Leaf baseball cards. Egan said that this brought the total known to 91, but I'm not sure how this squares with what he said in his earlier articles above. Egan suggested that Elder going to auction the cards, but if he did so in any of the hobby publications of that period, I haven't been able to find it.

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Finally, in the January 1969 Sports Collectors' News (see below), Egan announced that Goodwin Goldfaden had found eight new 1949 Leaf baseball cards, bringing the total known to 98 -- the same number known today. The eight new cards included three of the five that Jim Nowell had reported rumors of back in 1965 (33, 143, 165). The updated checklist accompanying the article includes the other two numbers reported by Nowell, 142 (Murtaugh) and 149 (Majeski), so Egan had obviously figured out that those players (known since Carter's list) correspond to those numbers. The new total of 98 cards implies that there must have been 90 known before Goodfaden's discovery, but Egan had said the previous June that there were 91 known. I don't have the time or inclination right now to resolve that discrepancy. Egan said that Goldfaden was going to auction the cards in the next issue of Card Collector's Bulletin, and indeed, the February 1, 1969 issue of CCB has a full-page ad from Goldfaden (see below) that includes a bunch of 1949 Leaf baseball rare numbers. He was offering them in trade rather than auction, and he must have found some takers, because there is no mention of the cards in any later ads by Goldfaden.

This last article and ad came almost 20 years after the 1949 Leaf baseball cards were issued to the public. It took that long for the hobby to figure out how many cards there were beyond the common 49 and produce an accurate checklist. The information came in fits and starts: 8 cards mentioned by Walter Corson in 1956, another 25 discovered by Larry Fritsch by 1960, rumors of 5 more reported by Egan in 1965, four found by James Elder in 1968, and the last 8 found by Goodwin Goldfaden in 1969. Today, when we can pick up the Standard Catalog or look on oldcardboard.com and get accurate checklists and information about even the most obscure vintage sets, it's easy to forget how much research and hard work was done back in the 1960s to figure out that information for the first time.

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steve_a
12-17-2016, 10:12 AM
This is fantastic. I have spent the last few years trying to assemble what an uncut sheet of the short prints looked like. I found some OC or miscut cards that were useful but most of the progress came from finding wrong back cards (PM me with any you are willing to part with). I had the sheet all laid out except for two cards. I had strong confidence of where Joost was but couldn't prove it 100% until just this week when I found a wet sheet transfer with his neighbor. Turns out the answer was in 56 year old publications all along, and additional confirmation for several others as well. Brecheen was placed via a MC card showing Majeski's bat so nice to see that reference as well. Since complete Leaf sheets consisted of four 7x7 panels there should be a few Henrich with upside down back out there somewhere as well.

jsq
12-17-2016, 06:22 PM
awesome reporting. your work on the leaf sets is really informative.

rich egan who you quote was a nice guy, very knowledgable, and helpful to the hobby.

thanks for your efforts.

sandmountainslim
12-17-2016, 06:40 PM
Very very interesting! Thank you for this research. Interesting set which I own no examples of but to me it looks much better than any Goudey or Play Ball release. I will have to pick up a nine page worth in the near future.

62corvette
12-17-2016, 07:02 PM
Would any of you have an estimate as to how many complete Leaf sets are in existence?

trdcrdkid
12-17-2016, 09:21 PM
Thanks for the feedback, everybody. It's gratifying when historical research I do purely for fun helps out other people in their research. There's a ton of information in those old hobby publications, and now that I have pretty much everything from the mid-50s to 1990 (and quite a bit from before and after those dates) it's easier to trace things like this.

Speaking of Leaf, I'd like to figure out when the black and white set now known as 1960 Leaf became know as such in the hobby, because all the articles about it in the hobby literature at the time called it the "Sports Novelties" set, using the name that was actually on the cards.

Also, does anybody out there happen to know if Rich Egan is still around? He would be in his 70s now.

Leon
12-19-2016, 11:32 AM
I learned a few things I didn't know. A good day. As for your questions, sorry but I don't know. And I would think Egan could even be in his 80s if he is still with us. That said, I don't know when he was born. The quest continues. Thanks for posting.

Thanks for the feedback, everybody. It's gratifying when historical research I do purely for fun helps out other people in their research. There's a ton of information in those old hobby publications, and now that I have pretty much everything from the mid-50s to 1990 (and quite a bit from before and after those dates) it's easier to trace things like this.

Speaking of Leaf, I'd like to figure out when the black and white set now known as 1960 Leaf became know as such in the hobby, because all the articles about it in the hobby literature at the time called it the "Sports Novelties" set, using the name that was actually on the cards.

Also, does anybody out there happen to know if Rich Egan is still around? He would be in his 70s now.

tedzan
12-19-2016, 06:37 PM
In 1949, Leaf issued a set of 98 baseball cards, skip-numbered between 1 and 168. (The cards are dated either 1948 or 1949, but they were all issued sometime after June 1949, when Buck Barker wrote an overview of sports gum card issues that did not mention Leaf baseball: http://www.net54baseball.com/showthread.php?t=223647.) The first 49 cards issued were relatively common, but the other 49 are very scarce, apparently because they were pulled from the market when Bowman sued Leaf over the rights to picture major-league players on gum cards. Lionel Carter, 31 years old and a major card collector by that time, collected the first series of 49 when they came out, but didn't even know about the other 49 until years later.

Hi David K.

With all due respect to Buck Barker......I have to differ with the above stated timeline of the 1949 LEAF BB cards. I collected these cards when I was 9 years old in 1949.
I remember very well that in our neighborhood (New Jersey), the 1st series of 49 cards were available in early Spring of 1949. These LEAF cards preceded the 1st series
of the 1949 BOWMAN cards by at least 2 months.

If you are interested, check out my well researched (8-page) article on the 1949 LEAF BB set published in the OLD CARDBOARD magazine (Issue #9, Fall 2006).

Furthermore, Warren Bowman sued the LEAF GUM CO. because of its infringement on Bowman's Copyright (issued in 1948).... "BASEBALL BUBBLE GUM"


1949 BOWMAN wrapper .................................................. 1949 LEAF wrapper

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trdcrdkid
12-19-2016, 07:56 PM
Hi David K.

With all due respect to Buck Barker......I have to differ with the above stated timeline of the 1949 LEAF BB cards. I collected these cards when I was 9 years old in 1949.
I remember very well that in our neighborhood (New Jersey), the 1st series of 49 cards were available in early Spring of 1949. These LEAF cards preceded the 1st series
of the 1949 BOWMAN cards by at least 2 months.

If you are interested, check out my well researched (8-page) article on the 1949 LEAF BB set published in the OLD CARDBOARD magazine (Issue #9, Fall 2006).

Furthermore, Warren Bowman sued the LEAF GUM CO. because of its infringement on Bowman's Copyright (issued in 1948).... "BASEBALL BUBBLE GUM"




Thanks, Ted. That sentence of mine was poorly worded, and the fault is all mine, not Buck Barker's. I should have just said that the Leaf cards were all issued in 1949 rather than 1948 (as is now universally acknowledged, in line with your recollection), and noted that Barker did not mention them (or 1949 Bowman baseball) in his article in the June 1949 Sports Exchange Trading Post. Even if Barker wrote the article as late as May 1949, all this means is that the Leaf cards had not yet come to his attention by then. But he was in St. Louis, where the cards may well have been introduced later than on the East Coast.

I thought you had written something about the 1949 Leafs, but I didn't look it up until just now. Nice article. I see that you say in there that Bowman's lawsuit against Leaf involved both the slogan "Baseball Bubble Gum" and the rights to picture certain players. So my sentence was again poorly worded, but it was at least partly right.

trdcrdkid
12-19-2016, 10:31 PM
I learned a few things I didn't know. A good day. As for your questions, sorry but I don't know. And I would think Egan could even be in his 80s if he is still with us. That said, I don't know when he was born. The quest continues. Thanks for posting.

This article on Rich Egan from the December 13, 1973 Chicago Tribune (as reprinted in the March 1974 issue of The Collector Talks) says that he was 32 years old at the time, which would mean he was born in 1941. That also means he was 24 when he started writing "Egan's Alley".

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Also, here are all the cards in the 1949 Leaf set, from Ted Z's article in the Fall 2006 Old Cardboard. "SP" indicates the short prints. I hope Brett and Lyman don't mind my posting these scans of the pages.

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hangman62
12-20-2016, 06:13 AM
that's just incredible info !

steve_a
12-20-2016, 08:36 AM
Is there any evidence that the second series was ever distributed retail? Seems like all of the contemporary reports relate to the first series. Is it possible the SPs were just taken or given out from a printer? Also seems like the early SP accounts are from the mid-west while series 1 are from the east coast.

trdcrdkid
12-20-2016, 09:45 AM
Is there any evidence that the second series was ever distributed retail? Seems like all of the contemporary reports relate to the first series. Is it possible the SPs were just taken or given out from a printer? Also seems like the early SP accounts are from the mid-west while series 1 are from the east coast.

Ted's Old Cardboard article discusses the retail distribution of both series. I don't have it with me because I'm at work, but as I recall, the second series seems to have been distributed only in certain limited areas of the country. I'll look it up tonight if Ted doesn't reply before then.

I know of three people who collected the entire 49-card first series in 1949 but were unaware of the second series until years later: Lionel Carter (Illinois), Buck Barker (St. Louis), and Ted Z. (New Jersey). Larry Fritsch, who owned the 33 second-series cards that Carter wrote about in 1960, lived in Wisconsin and had been about 11 years old in 1949, so he may well have bought them at the store himself. Walter Corson, who owned eight second-series cards in 1956, was in Philadelphia, but he was in his 50s and buying and selling cards in bulk, so who knows where those cards originally came from. Corson was running an antiques/card shop in Philadelphia in 1949 (see my bio of him: http://net54baseball.com/showthread.php?t=232220), so it's possible they came into his hands through that. The finders of the remaining short prints, James Elder and Goodwin Goldfaden, were dealers who presumably bought them from the original owners, so who knows where those cards originated.

tedzan
12-20-2016, 10:53 AM
Is there any evidence that the second series was ever distributed retail? Seems like all of the contemporary reports relate to the first series. Is it possible the SPs were just taken or given out from a printer? Also seems like the early SP accounts are from the mid-west while series 1 are from the east coast.


Hi Steve

1st....my research indicates that indeed the 2nd (short-printed) series was marketed. The market areas were Boston, Illinois, Ohio, and Michigan.
Since 1981, I have acquired 2nd series cards from dealers residing in these 4 areas. St Louis maybe a possible 5th location; but, it is not certain.

Furthermore, Alan Rosen's 1989 find of four 24-count boxes of unopened waxpacks (576 cards) of 2nd series LEAF BB cards confirms these cards
were retailed to the public. Original source of these two boxes of LEAF's was Michigan. Also included in these boxes were the LEAF Premiums.

2nd....1st series cards were distributed from the East coast to the Mississippi River regions. And, perhaps beyond.


TED Z
.

jsq
12-20-2016, 11:15 AM
576 scarce series cards still in pack,, yikes!! that was a truly great find.

thank you for sharing that memory.

steve_a
12-20-2016, 01:35 PM
All good intel, thanks guys. The thing that struck me as odd was that the first mention of 33 previously unknown cards contained 5 wrong backs. These are typically scrap and unlikely to have been in packs. Not impossible though. Reminded me of the story of all the Bowman scrap showing up in a Philly store

trdcrdkid
12-20-2016, 01:53 PM
I suspect that Leaf's quality control wasn't great, and that those wrong-back cards did end up in packs.